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What is Online Strategy?

Okay. I know you don’t have all day to read a fascinating article about online strategy. So I’ll do what I can to keep this brief and informative. And painless if you’re not someone who deals with the Web on a daily basis.

How to be successful online:

  1. Know who your customers are.
  2. Know what sets you apart.
  3. Communicate what you do.
  4. Get your messages into the places online where your customers go.
  5. Figure out how to be found when your customers need you but don’t know about you yet.
  6. Repeat steps 3-5 again. And again. And again.

My guess is that you already have the first two handled. You know your customers and you know why they choose you instead of the other guys. But if you’re looking for more business, chances are you need to get better on steps 3-6 from my list. Getting better means being someone who loves to spend time improving your website. Someone who works to have the strongest marketing messages possible. Someone who wants to solve the mysteries of inbound marketing. Is that you? No? Then I’d recommend hiring Go9 to help. (Are you sitting there thinking “what the heck is inbound marketing?” If you really want to know, keep reading. Or cut to the chase and get help now.)

Are you good great with words and pictures?

Today, online success requires that you be more than just the best at your business. It demands that you know how to tell your story on the Web. And that you be great at telling it. It means having a strong brand voice and demonstrating it on your website. And on social media. Through both what you say and how you look online. Step number 3, “communicate what you do,” is harder than ever these days. Give it to Go9. We’d love telling your story in a way so people will want to listen.

What the heck is inbound marketing?

It’s the opposite of outbound marketing. There, didn’t that clear everything up? But it actually is the opposite of outbound marketing, a.k.a. “interruption” marketing. Things like telemarketing, banner ads, email blasts to purchased lists. Outbound marketing is all that stuff you hate when it happens to you. So why do it to the people you want as your customers? Instead, use inbound marketing to bring those new customers in. Inbound marketing includes social media, opt-in emails, and blog posts. Steps 4 and 5 are all about inbound marketing. There’s a lot more to it than just tweeting. And not every option is one you should be spending your time on. Go9 knows how to do inbound marketing that makes sense for your business and your budget. Get started now.

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An online strategy from Go9Media takes your specific business and applies these six steps to help bring you more customers.

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