T. Flint Sparks is a licensed psychotherapist with over 25 years of experience in the practice of psychotherapy. He is also an ordained Zen Buddhist priest and sought after speaker.
Challenge
While Sparks had established a website and online presence, his website
was not ranking high on major search engines like Google, MSN and Yahoo.
Naturally, he sought to enlighten these search rankings, along with
providing his Buddhist followers with an informative reading list and
periodic email communications.
Solution
To optimize Sparks’ site for major search engines, Go9 rebuilt
certain sections with live text enabling search engines—and ultimately
potential visitors—to find his site among the first or second page
rankings. Go9 also applied its automated email marketing solution so
visitors could easily subscribe or unsubscribe to Sparks’ mailing
list. And a link back to Amazon.com provided a way for visitors to research
the newly added list of recommended reading.
Results
Within 24 hours, www.flintsparks.com went from a seventh page ranking
to a far more enlightened first. And Sparks’ use of our automated
email marketing software has been a great way for him to keep in touch
with his subscribers – headache free.
The Meyers family has been “smokin’ and servin’” their legendary barbecue for four generations and considers it to be some of the “best tasting sausage in the free world.”
Challenge
Meyers went online a few years back with a website featuring basic information such as name, location, hours and directions. But they wanted something more savory, more delicious. They wanted to create a big splash with bold, memorable branding and a robust polished website with easy navigation and ecommerce functionality.
Solution
To transform Meyers’ new website design into a robust, user friendly
experience with easy-to-use ecommerce functionality, nationally recognized
advertising agency, Door Number 3, turned to Go9 Media. Strategic use
of Flash (at the front end) added a dynamic dimension for site visitors
while traditional HTML structure (on the back end) ensured quick page
loads. The site was also optimized for high search engine rankings to
reach the widest audience possible. Go9 also built the site for quick
and easy internal maintenance by the Meyers staff.
Results
Meyers’ new site, www.cuetopiatexas.com, has watered the mouths
of countless clients and customers who are sure to come back for more.
It even garnered the Go9 team its first Austin Addy Award! (And we all
know how hard it is to impress the critics.)
Don’t Mess with Texas is a high profile award winning public education campaign that has helped to remove hundreds of tons of trash from Texas roadways since it debuted in 1985.
Challenge
Go9 was chosen by EnviroMedia, the country’s leading social marketing agency, to develop three new sites for the Don’t Mess with Texas campaign. By law, the sites needed to be accessible and viewable to people of all disabilities. We were also tasked with resolving the existing site that had grown unwieldy with ad hoc-added content and lacked the back-end structure to support ongoing maintenance.
Solution
Pioneers in the field of web accessibility, Go9 was able to build a site
that people of all disabilities could easily access, navigate and enjoy.
We also built solid architecture in to the back end of the site, allowing
for logical flow of current and future growth, as well as the easy addition
of content for years to come.
Results
Thanks to the clean yet hip outcome, Go9 ended up earning another award.
The Innovator Award, part of the Summit International Emerging Media
Awards for 2007, was presented in the Interactive Media category for
the Don't Mess with Texas Accessible Flash kids site. Party on.
Wow! What a spectacular web site you and VoxGroup created for us! We could not be any happier with it and continue to get nothing but positive feedback. A million thanks and much appreciation.
Tina R. Fisher,
Associate Director,
First Night Austin
