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Case Studies

T. Flint Sparks, Ph.D
Austin, TX

T. Flint Sparks is a licensed psychotherapist with over 25 years of experience in the practice of psychotherapy. He is also an ordained Zen Buddhist priest and sought after speaker.

Challenge
While Sparks had established a website and online presence, his website was not ranking high on major search engines like Google, MSN and Yahoo. Naturally, he sought to enlighten these search rankings, along with providing his Buddhist followers with an informative reading list and periodic email communications.

Solution
To optimize Sparks’ site for major search engines, Go9 rebuilt certain sections with live text enabling search engines—and ultimately potential visitors—to find his site among the first or second page rankings. Go9 also applied its automated email marketing solution so visitors could easily subscribe or unsubscribe to Sparks’ mailing list. And a link back to Amazon.com provided a way for visitors to research the newly added list of recommended reading.

Results
Within 24 hours, www.flintsparks.com went from a seventh page ranking to a far more enlightened first. And Sparks’ use of our automated email marketing software has been a great way for him to keep in touch with his subscribers – headache free.

 

Meyers Elgin Sausage
Cue’topia
Elgin, TX

The Meyers family has been “smokin’ and servin’” their legendary barbecue for four generations and considers it to be some of the “best tasting sausage in the free world.”

Challenge

Meyers went online a few years back with a website featuring basic information such as name, location, hours and directions. But they wanted something more savory, more delicious. They wanted to create a big splash with bold, memorable branding and a robust polished website with easy navigation and ecommerce functionality.

Solution
To transform Meyers’ new website design into a robust, user friendly experience with easy-to-use ecommerce functionality, nationally recognized advertising agency, Door Number 3, turned to Go9 Media. Strategic use of Flash (at the front end) added a dynamic dimension for site visitors while traditional HTML structure (on the back end) ensured quick page loads. The site was also optimized for high search engine rankings to reach the widest audience possible. Go9 also built the site for quick and easy internal maintenance by the Meyers staff.

Results

Meyers’ new site, www.cuetopiatexas.com, has watered the mouths of countless clients and customers who are sure to come back for more. It even garnered the Go9 team its first Austin Addy Award! (And we all know how hard it is to impress the critics.)

 

Don’t Mess With Texas
http://www.dontmesswithtexas.org/

Don’t Mess with Texas is a high profile award winning public education campaign that has helped to remove hundreds of tons of trash from Texas roadways since it debuted in 1985.

Challenge

Go9 was chosen by EnviroMedia, the country’s leading social marketing agency, to develop three new sites for the Don’t Mess with Texas campaign. By law, the sites needed to be accessible and viewable to people of all disabilities. We were also tasked with resolving the existing site that had grown unwieldy with ad hoc-added content and lacked the back-end structure to support ongoing maintenance.

Solution

Pioneers in the field of web accessibility, Go9 was able to build a site that people of all disabilities could easily access, navigate and enjoy. We also built solid architecture in to the back end of the site, allowing for logical flow of current and future growth, as well as the easy addition of content for years to come.

Results

Thanks to the clean yet hip outcome, Go9 ended up earning another award. The Innovator Award, part of the Summit International Emerging Media Awards for 2007, was presented in the Interactive Media category for the Don't Mess with Texas Accessible Flash kids site. Party on.